Why a fractional marketing director could work for your business.
One of the services we offer at Marketing With Passion is that of a fractional marketing director or part-time marketing director.
When we talk to clients, the idea of a part-time marketing director is sometimes met with a bit of confusion, how does it work? How is time split? and what are the benefits? In this blog, we'll take you through why a part-time marketing director might be just what you were looking for to help your business grow.
Marketing is a crucial aspect of any business's success. From developing a brand to reaching out to customers and growing revenue, marketing strategies can make or break a business. However, not all businesses have the resources or need for a full-time experienced marketing director. That's where a fractional marketing director comes in.
What is a fractional marketing director?
A fractional marketing director is a part-time marketing senior lead who works with a business to develop and execute marketing strategies. Fractional marketing directors typically work with small and mid-sized businesses that don't have the resources or need for a full-time marketing director but do need that senior-level support rather than simply implementation marketers. We can be hired on a project basis or for a set number of hours per week or month.
The benefits of a fractional marketing director
It's extremely cost-effective
One of the main benefits of a fractional marketing director is cost-effectiveness. Hiring a full-time marketing director can be expensive, especially for small and mid-sized businesses. Fractional marketing directors offer businesses the expertise of a marketing director without the high cost of a full-time employee. At marketing with passion, businesses can hire fractional marketing directors on an as-needed basis, which can save them money in the long run.
2. Cross-sector expertise as well as marketing expertise
Fractional marketing directors are experienced marketing professionals who have worked with various businesses in different industries. We bring a wealth of knowledge and expertise to the table, which can be valuable to businesses that may not have an in-house marketing team. Or more frequently a senior marketer among their leadership. Fractional marketing directors can guide marketing strategies, branding, advertising, and more, helping businesses to grow and succeed.
3. Flexibility which is built around the business needs
Another benefit of a fractional marketing director is flexibility. Fractional marketing directors can be hired on a project basis or for a set number of hours per week or month. This allows businesses to get the marketing help they need without committing to a full-time employee.
4. We're that slight step back from the business which allows better objectivity
A fractional marketing director is an objective third party who can provide unbiased feedback and analysis of a company's marketing strategy. This can be invaluable for companies looking to improve their marketing efforts and achieve better results.
5. We hone in on what matters and offer strategic advice which takes you to the next level
Fractional marketing directors are strategic thinkers who can help companies develop and execute effective marketing plans. They can guide everything from branding and messaging to lead generation and customer acquisition.
6. You still get all the best bits about a marketing director
The spark, the ideas, the energy, the leadership and the absolute passion for growing your business. Being fractional doesn’t mean you get any less of this commitment.
To find out more about how Polly and Marketing With Passion can support your business with a fractional marketing director role. Get in touch.